Witryna30 sie 2024 · The current study was largely designed to modify and develop a scale for measuring impulsive buying behaviour among young consumers. The study is based on core objectives where primary focus has been to reframe the impulsive buying behaviour into two major psychological dimensions of cognition and affect. WitrynaPOLISH JOURNAL OF MANAGEMENT STUDIES Elfindah Princes 2024 Vol.20 No.2 403 ... model of an individual (Ajzen, 1991; Pavlou, 2002) in green self-identity (Carfora ... impulse buying with the strength of 9,148, indicating that people with purchase
Impulse buying behaviour: an online-offline comparative and …
Witryna1 maj 2024 · This study provides a meta-analysis of the impulse buying literature and examines common antecedents for impulse buying behavior. An exploration of the … WitrynaOnline Impulse Buying impulse buying behavior or what is commonly called an unplanned purchase. Impulse buying can be interpreted as part of a condition called "unplanned purchase" or unplanned purchase (Purwa & Yasa, 2015). According to (Mowen & Minor, 2002) impulse buying is related to the act of buying imaster-c1-004lf
(PDF) Normative Influences on Impulsive Buying Behavior
Witryna1 maj 2013 · The research studies on consumers buying behav ior keep on struggling to give a better definition for impulse buying behavior of consumers over last five … Witryna13 wrz 2024 · The conceptual model was developed using stimulus organism response (S-O-R) theory using fashion involvement (FI), hedonic shopping value (HSV) and sales promotion (SP) as independent variables, positive emotions (PE) as a mediating variable and impulse buying (IB) as a dependent variable. Witrynatypes of impulse purchasing: planned, pure, reminder, and sugges-tion. Our understanding of impulse purchasing was enhanced when Rook and Hoch (1985) offered a psychological model of consumer impulse buying episodes. Beatty and Ferrell (1998) extended research by exploring the precursors of impulse purchasing and list of horror movie killers